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Government advertising

Published Victorian campaign and non-campaign media advertising expenditure.

Parliamentarians · Parties · Donors · Government suppliers · Government agencies · Campaigners · Topics

These reports describe Victorian Government media advertising, including campaign, functional and recruitment advertising. They report expenditure through the Master Agency Media Services (MAMS) arrangement. Advertiser totals can cover several example campaigns; a separate cost is not published for each example. Procurement commitments, production costs and individual departments’ annual-report disclosures have different scopes.

Published totals · 2024-25

Each figure is a published total, shown in abbreviated form alongside its original amount and unit. Tables overlap and must not be added together.

Total advertising expenditure · Annual total ($m)

$97m

Published $97.0 · AUD million

Total advertising expenditure · Advertising expenditure is reported as 'Net' (excluding GST)

Source: Victorian Government · Report year historical series (not one annual report) · Financial year 2024-25 · HTML table 1 row 2 column 5 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$97.0 · AUD million
Document SHA-256 ed1efe534c24ad1facdee19e189a9a8d0a57d6cad8504ff62ee96945c015b483
Table SHA-256 bf3c4d385e6f00f6adb496b22a8ba6b5098bb52092ee91c286e870220512d6fc

Advertising expenditure by media channel · Total

$97m

Published $96,998,451 · AUD

Totals include all advertising expenditure (campaign, functional and recruitment) · Advertising expenditure is reported as 'Net' (excluding GST)

Source: Victorian Government · Report year historical series (not one annual report) · Financial year 2024-25 · HTML table 3 row 2 column 10 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$96,998,451 · AUD
Document SHA-256 ed1efe534c24ad1facdee19e189a9a8d0a57d6cad8504ff62ee96945c015b483
Table SHA-256 6fd3fbceb0cc7b19e80b8632d28bb13ec2428fec3e4ac399d057d81d58f43736

Departments and agencies · 2024-25

The report’s ten campaign advertisers. Each amount belongs to the advertiser. Report descriptions are withheld pending private-name review. This is a reported amount, with the source’s coverage and GST basis.

TAC

$13.3m

Published $13,338,290 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 2 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$13,338,290 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Department of Education

$8.4m

Published $8,400,320 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 3 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$8,400,320 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Department of Justice and Community Safety

$7.2m

Published $7,190,446 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 4 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$7,190,446 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Department of Transport and Planning

$6.2m

Published $6,183,605 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 5 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$6,183,605 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Visit Victoria

$5.6m

Published $5,571,390 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 6 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$5,571,390 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

WorkSafe Victoria

$4.4m

Published $4,385,383 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 7 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$4,385,383 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Department of Health

$2.9m

Published $2,935,220 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 8 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$2,935,220 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Zoos Victoria

$2.5m

Published $2,471,584 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 9 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$2,471,584 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Australian Grand Prix Corporation

$1.8m

Published $1,797,958 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 10 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$1,797,958 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Museums Victoria

$1.8m

Published $1,762,958 · AUD

Advertiser campaign media expenditure · Advertising expenditure (ex. GST)

Campaign description withheld pending private-name review.

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 11 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Published amount and source hashes

$1,762,958 · AUD
Document SHA-256 ea839676169d315e6e2a860219fa8dea1bc16e6b57ef7926592450dc8d8a9b95
Table SHA-256 d7bbfcf7bf8405a743cafbe2eea64c365e4f96b423b95bf1d1c85bd73e3fb86a

Full expenditure table

1194 published cells across 17 financial years. Category totals, media channels and advertiser summaries are separate views of expenditure. Filter by record type before interpreting results; no total is calculated from the selection. Source units and GST wording are retained. Missing and included-cost markers are shown as published, with no amount inferred. Campaign periods can differ from the report year. Only structured dates and reviewed labels are shown; unreviewed descriptions, campaign titles and notes are withheld in every output.

Filters
Financial year
Financial year
Department / agency
Department / agency
Record type
Record type
Media channel
Media channel
Jurisdiction
Jurisdiction
Source report year
Source report year
Columns
Visible columns
Published advertising expenditure cells (overlapping table scopes)
Department / agencyRecord type
Campaign advertising ($m)2024-25Victorian Government$76.3mcategoryCampaign advertising ($m)Advertising expenditure is reported as 'Net' (excluding GST)$76.3 · AUD millionHTML table 1 row 2 column 2CC BY 4.0
Functional advertising ($m)2024-25Victorian Government$8.4mcategoryFunctional advertising ($m)Advertising expenditure is reported as 'Net' (excluding GST)$8.4 · AUD millionHTML table 1 row 2 column 3CC BY 4.0
Recruitment advertising ($m)2024-25Victorian Government$12.3mcategoryRecruitment advertising ($m)Advertising expenditure is reported as 'Net' (excluding GST)$12.3 · AUD millionHTML table 1 row 2 column 4CC BY 4.0
Annual total ($m)2024-25Victorian Government$97mpublished totalAnnual total ($m)Advertising expenditure is reported as 'Net' (excluding GST)$97.0 · AUD millionHTML table 1 row 2 column 5CC BY 4.0
Advertising by government departments ($m)2024-25Victorian Government$35.5mcategoryAdvertising by government departments ($m)Advertising expenditure is reported as 'Net' (excluding GST)$35.5 · AUD millionHTML table 2 row 2 column 2CC BY 4.0
Advertising by government agencies ($m)2024-25Victorian Government$61.5mcategoryAdvertising by government agencies ($m)Advertising expenditure is reported as 'Net' (excluding GST)$61.5 · AUD millionHTML table 2 row 2 column 3CC BY 4.0
Cinema2024-25Victorian Government$1.4mmedia—Advertising expenditure is reported as 'Net' (excluding GST)$1,411,505 · AUDHTML table 3 row 2 column 2CC BY 4.0
Digital/Social2024-25Victorian Government$54.6mmedia—Advertising expenditure is reported as 'Net' (excluding GST)$54,639,525 · AUDHTML table 3 row 2 column 3CC BY 4.0
Magazines2024-25Victorian Government$186.4kmedia—Advertising expenditure is reported as 'Net' (excluding GST)$186,390 · AUDHTML table 3 row 2 column 4CC BY 4.0
Other2024-25Victorian Government$638.7kmedia—Advertising expenditure is reported as 'Net' (excluding GST)$638,682 · AUDHTML table 3 row 2 column 5CC BY 4.0
Outdoor2024-25Victorian Government$14.3mmedia—Advertising expenditure is reported as 'Net' (excluding GST)$14,347,178 · AUDHTML table 3 row 2 column 6CC BY 4.0
Press2024-25Victorian Government$10.8mmedia—Advertising expenditure is reported as 'Net' (excluding GST)$10,766,685 · AUDHTML table 3 row 2 column 7CC BY 4.0
Radio2024-25Victorian Government$10.5mmedia—Advertising expenditure is reported as 'Net' (excluding GST)$10,531,364 · AUDHTML table 3 row 2 column 8CC BY 4.0
Television2024-25Victorian Government$4.5mmedia—Advertising expenditure is reported as 'Net' (excluding GST)$4,477,122 · AUDHTML table 3 row 2 column 9CC BY 4.0
Total2024-25Victorian Government$97mpublished total—Advertising expenditure is reported as 'Net' (excluding GST)$96,998,451 · AUDHTML table 3 row 2 column 10CC BY 4.0
Advertiser description withheld pending review2024-25TAC$13.3madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$13,338,290 · AUDHTML table 1 row 2 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Department of Education$8.4madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$8,400,320 · AUDHTML table 1 row 3 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Department of Justice and Community Safety$7.2madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$7,190,446 · AUDHTML table 1 row 4 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Department of Transport and Planning$6.2madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$6,183,605 · AUDHTML table 1 row 5 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Visit Victoria$5.6madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$5,571,390 · AUDHTML table 1 row 6 column 4CC BY 4.0
Advertiser description withheld pending review2024-25WorkSafe Victoria$4.4madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$4,385,383 · AUDHTML table 1 row 7 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Department of Health$2.9madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$2,935,220 · AUDHTML table 1 row 8 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Zoos Victoria$2.5madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$2,471,584 · AUDHTML table 1 row 9 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Australian Grand Prix Corporation$1.8madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$1,797,958 · AUDHTML table 1 row 10 column 4CC BY 4.0
Advertiser description withheld pending review2024-25Museums Victoria$1.8madvertiserAdvertising expenditure (ex. GST)Advertising expenditure (ex. GST)$1,762,958 · AUDHTML table 1 row 11 column 4CC BY 4.0

Showing 1–25 of 1,194

Page 1

Published-total reconciliation

20 comparisons of table components with the publisher’s own total: 16 exact and 4 within printed precision; 0 outside that bound. 42 published totals also match their source cells. OPAX calculates a half-unit bound from each printed cell’s precision; this is not a publisher rounding statement. No published amount is adjusted. Tables without a published total are not summed.

Reconciliation by table and year
  • 2024-25 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 2 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2023-24 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 3 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2022-23 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 4 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2021-22 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 5 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2020-21 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 6 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2019-20 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 7 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2018-19 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 8 column 5 · within printed precision · difference $100,000.00 · printed-precision allowance $200,000.00
  • 2017-18 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 9 column 5 · within printed precision · difference -$100,000.00 · printed-precision allowance $200,000.00
  • 2016-17 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 10 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2015-16 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 11 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2014-15 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 12 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2013-14 · vic-3a3b7b7702e19482:t1 · HTML table 1 row 13 column 5 · exact · difference $0.00 · printed-precision allowance $200,000.00
  • 2024-25 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 2 column 10 · exact · difference $0.00 · printed-precision allowance $4.50
  • 2023-24 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 3 column 10 · exact · difference $0.00 · printed-precision allowance $4.50
  • 2022-23 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 4 column 10 · exact · difference $0.00 · printed-precision allowance $4.50
  • 2021-22 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 5 column 10 · within printed precision · difference $1.00 · printed-precision allowance $4.50
  • 2020-21 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 6 column 10 · exact · difference $0.00 · printed-precision allowance $4.50
  • 2019-20 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 7 column 10 · exact · difference $0.00 · printed-precision allowance $4.50
  • 2018-19 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 8 column 10 · exact · difference $0.00 · printed-precision allowance $4.50
  • 2017-18 · vic-3a3b7b7702e19482:t3 · HTML table 3 row 9 column 10 · within printed precision · difference $1.00 · printed-precision allowance $4.50

Original sources and licence

Source, coverage and reuse

© Copyright State Government of Victoria. Numerical HTML tables and reviewed organisation/category labels are used under the website’s CC BY 4.0 grant. Tables are transcribed and formatted; published labels and figures are retained. Images, logos, the Coat of Arms, third-party material and campaign creative are excluded.

The inventory follows the publisher’s advertising reports and plans index. Document downloads are held under the current robots policy. Plans describe intended activity and are not reported expenditure. Percentage tables and chart images are not converted into money. No suppliers or private-person records are added to global search.

Source: Victorian Government · Report year historical series (not one annual report) · Financial year 2017-18 · HTML table 3 row 9 column 10 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2017-18 · Financial year 2017-18 · HTML table 1 row 11 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2017-18 · Financial year 2017-18 · HTML table 102 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2024-25 · Financial year 2024-25 · HTML table 1 row 11 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2023-24 · Financial year 2013-14 · HTML table 1 row 12 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2023-24 · Financial year 2023-24 · HTML table 1 row 11 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2008-09 · HTML table 1 row 12 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 1 row 11 column 4 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 8 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 39 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 10 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 13 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 11 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 15 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

Source: Victorian Government · Report year 2018-19 · Financial year 2018-19 · HTML table 9 row 6 column 2 · Snapshot 18 Oct 2026 · CC BY 4.0 · © Copyright State Government of Victoria

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